Holiday shopping officially kicks off on "Black Friday," the day after Thanksgiving. Retail is a mystery to me - between rent, utilities, insurance, staff, inventory, marketing and the nightmare of dealing with (shudder) the public, I just don't get how it's still viable. Factor in a growing consumer hunger for discounts and the web's ubiquitous offers of free shipping (and often no sales tax), and it's hard to see how anything ever gets sold in a physical store, especially at full price.
Surely I can't be the only one who feels this way. And for those of us who don't want to go out to shop, enter Amazon.com's Holiday Countdown Store. The site is offering special deals through Christmas Eve.
Why set the alarm for 2:00a.m., then bundle up and fight the hordes? Bring a little tranquility and rationality to your holiday shopping and just click.