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The Black Friday Price Match

In response to having their stores used as showrooms by consumers who then by online for less, brick-and-mortar retailers are fighting back

Target will match online prices at Amazon, Wal-Mart, Best Buy and Toys R Us. The program will run between November 1 and December 16.

Best Buy will price-match 20 online retailers this holiday season, as well as offering free shipping on items not available in stores. The new policy, likely to go into effect starting Sunday, November 4, will not be in effect the week of Black Friday through Cyber Monday. A more critical caveat: Best Buy customer service representatives are permitted to honor the policy at their discretion.

Get ready for some hellish tales. Price-matching can be awkward, and staff training critical. Let's hope Target and Best Buy are holding classes now!

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